Rome2Rio Expands Advertising Business, Adds to Executive Team

New CEO sets goal to triple ad revenue by end of 2026

Melbourne, Australia, and Berlin, Germany, March 3, 2025 – Rome2Rio, the global leader in trip and route planning owned by Omio Group, announced today the expansion of its advertising business to help travellers and destinations discover each other. With its tenured leadership team, and expertise within transportation and travel across rail, bus, car, ferry, and plane, Rome2Rio presents destination marketing organisations (DMOs), and transport and lodging partners with a traveller reach that no other travel company can.

Advertising is a natural focus for the company, which helps its over 600 million annual visitors find the most expeditious and convenient ways to journey across and to anywhere in the world. As part of its expansion, Rome2Rio is modernising and simplifying its core travel product beloved by consumers, while moving away from programmatic and towards inspirational, integrated native and sponsored advertising opportunities. By allowing partners to connect with travellers everywhere in their journey, Rome2Rio will deliver increased value to partners while providing even more travel discovery to its consumers. The company expects to triple its ad revenue by the end of 2026 with this approach.

“Connecting people to new places and experiences has never been more important, and Rome2Rio is the only travel company that can help a broad and diverse range of travellers and travel companies discover each other,” says Rome2Rio CEO Wendy Olson Killion. “DMOs and travel suppliers across the globe can benefit from reaching our travellers on both well-traveled and remote routes during discovery, through in-trip. As a publisher and connector, this is a natural evolution for Rome2Rio.”

Killion, a tenured travel industry veteran who joined the company in 2024, recently restructured the team to focus on growing both operator and advertiser partnerships, delivering key promotions and hires to accelerate these areas. Stuart Thompson, formerly of KAYAK and momondo, was promoted to director of commercial, and former head of global marketing for Expedia Group Media Solutions, Monya Mandich, has been brought on to lead marketing. Killion, Thompson and Mandich will meet with partners at ITB, the world’s largest travel trade show, in Berlin, Germany, March 4-6, 2025.

Rome2Rio reaches travellers at every stage of their journey, from inspiration and discovery, to planning and ultimately partner bookings. Working with booking partners across the globe, it connects its users with the right partners in the right region, whether its thousands of transport partners, or OTAs Booking.com, Expedia Group, Omio, and recently added Despegar to make their travel experience personal and incredible.  

About Rome2Rio

Rome2Rio, part of Omio Group, is the global leader in trip and route planning, helping its over 600 million annual visitors find the most cost-efficient, expeditious, and convenient ways to journey anywhere in the world. Available in 240 countries and 10 million+ locations, users can quickly compare and coordinate train, ferry, bus, plane, and car travel as well as discover hotels that meet their travel needs. By simply entering a starting point and destination, Rome2Rio instantly shows the best possible ways to travel between locations with detailed and accurate maps, price estimates, travel times and distances – and direct links to book. For more information, please visit www.rome2rio.com.

About the Omio Group

Since its foundation in 2013, the Omio Group has helped customers discover new ways of travelling. Thanks to its two interconnected platforms, Omio and Rome2Rio, Omio is the world’s leading travel platform for searching, comparing, and booking. Omio B2B Partnership services OTAs and mobility providers with bespoke business solutions. Omio supports its customers in their desire to explore Europe, the U.S., and Canada by train, bus, flight, and ferry. Omio sells more than 80,000 tickets daily, employs over 400 staff from more than 50 countries and maintains offices in Berlin, Prague, Melbourne, Bangalore, and London. The Omio Group offers its customers journeys that move them.