The best travel destinations for Gen Z

Gen-Z Travel Ranking: Must-See Places for Generation Z

The era of the Gen-Z globetrotter is well underway! To these young explorers, travelling is more than just sight-seeing. The best travel destinations are places that cater to post-modern values, offer big events, but don’t cost an arm and a leg.

Within the scope of a major study, our travel experts took a close look at a total of 100 popular cities in 40 countries around the world and analysed which cities best satisfy the interests and requirements of the new generation of travellers. The result is a ranking of the coolest and most appealing travel destinations for the 16 to 27-year old crowd of generation Z.

The best travel destinations for generation Z

Our ranking:


Select all rows
Select row	1	Seoul	South Korea	70th	15th	Many shows	6	181	£4.73	11B	£0.76	28%	125 Mbps
Select row	2	London	United Kingdom	9th	27th	Lots of shows	14	192	£7.58	44B	£2.98	20%	41 Mbps
Select row	3	Los Angeles	United States	35th	44th	Lots of shows	18	79	£8.61	19B	£1.56	21%	77 Mbps
Select row	4	Paris	France	17th	22nd	Lots of shows	7	50	£8.59	44B	£1.80	13%	88 Mbps
Select row	5	Beijing	China	70th	48th	No top shows	6	60	£4.36	0.5B	£0.54	39%	105 Mbps
Select row	6	Busan	South Korea	70th	15th	Rarely shows	2	70	£4.73	1B	£0.76	28%	125 Mbps
Select row	7	Barcelona	Spain	9th	14th	Many shows	1	34	£7.73	71B	£2.06	18%	37 Mbps
Select row	8	Singapore	Singapore	70th	7th	Many shows	9	136	£5.81	1B	£1.16	19%	78 Mbps
Select row	9	Madrid	Spain	9th	14th	Many shows	2	112	£6.87	24B	£1.29	18%	37 Mbps
Select row	10	New York	United States	35th	44th	Lots of shows	9	178	£9.39	39B	£2.15	21%	77 Mbps
Select row	11	Tokyo	Japan	62nd	22nd	Many shows	9	100	£4.07	9B	£0.82	19%	41 Mbps
Select row	12	Dubai	United Arab Emirates	191st	11th	Rarely shows	2	81	£6.81	74B	£1.28	22%	200 Mbps
Select row	13	Hong Kong	China	70th	48th	No top shows	0	157	£4.50	3B	£1.13	39%	105 Mbps
Select row	14	Atlanta	United States	35th	44th	Lots of shows	10	11	£7.83	1B	£1.96	21%	77 Mbps
Select row	15	Berlin	Germany	9th	19th	Many shows	11	92	£8.59	25B	£2.75	17%	57 Mbps
Select row	16	Buenos Aires	Argentina	9th	69th	Many shows	1	40	£3.91	6B	£0.12	16%	26 Mbps
Select row	17	Amsterdam	Netherlands	24th	5th	Lots of shows	1	19	£8.59	7B	£2.92	21%	108 Mbps
Select row	18	Stockholm	Sweden	17th	4th	Many shows	5	22	£7.18	2B	£2.86	22%	97 Mbps
Select row	19	Vancouver	Canada	2nd	17th	Many shows	1	15	£8.16	5B	£1.80	19%	81 Mbps
Select row	20	Chicago	United States	35th	44th	Lots of shows	1	63	£7.83	18B	£1.96	21%	77 Mbps
Select row	21	Ho Chi Minh City	Vietnam	56th	71st	No top shows	3	80	£3.31	0.3B	£0.23	29%	47 Mbps
Select row	22	Brussels	Belgium	17th	10th	Many shows	1	30	£8.59	1B	£2.06	17%	67 Mbps
Select row	23	Copenhagen	Denmark	4th	1st	Rarely shows	4	13	£10.38	1B	£2.77	21%	122 Mbps
Select row	24	Melbourne	Australia	4th	19th	Many shows	0	50	£7.65	8B	£2.55	16%	86 Mbps
Select row	25	Oslo	Norway	17th	2nd	Rarely shows	0	16	£9.29	1B	£3.03	26%	144 Mbps
Select row	26	Hamburg	Germany	9th	19th	Lots of shows	2	40	£7.73	7B	£2.81	17%	57 Mbps
Select row	27	Dublin	Ireland	17th	21st	Many shows	0	31	£8.59	3B	£1.72	20%	35 Mbps
Select row	28	Edinburgh	United Kingdom	9th	27th	Many shows	0	11	£6.96	2B	£1.99	20%	41 Mbps
Select row	29	Seattle	United States	35th	44th	Many shows	9	18	£9.39	4B	£2.15	21%	77 Mbps
Select row	30	Mumbai	India	43rd	122nd	No top shows	0	600	£3.31	2B	£0.19	23%	43 Mbps
Select row	31	Vienna	Austria	13th	12th	Many shows	0	44	£7.95	3B	£2.06	16%	79 Mbps
Select row	32	Cardiff	United Kingdom	9th	27th	Many shows	0	8	£6.83	0.7B	£2.14	20%	41 Mbps
Select row	33	Montreal	Canada	2nd	17th	No top shows	4	40	£8.74	5B	£2.04	19%	81 Mbps
Select row	34	Lisbon	Portugal	4th	15th	Many shows	0	13	£6.87	0.9B	£1.46	9%	72 Mbps
Select row	35	Bilbao	Spain	9th	14th	No top shows	0	7	£6.87	1B	£1.09	18%	37 Mbps
Select row	36	Valencia	Spain	9th	14th	No top shows	0	19	£6.87	5B	£1.29	18%	37 Mbps
Select row	37	Groningen	Netherlands	24th	5th	No top shows	0	6	£7.73	0.3B	£2.15	21%	108 Mbps
Select row	38	Antwerp	Belgium	17th	10th	Many shows	1	11	£8.59	0.3B	£2.15	17%	67 Mbps
Select row	39	Cologne	Germany	9th	19th	Many shows	5	23	£8.07	3B	£2.58	17%	57 Mbps
Select row	40	Winnipeg	Canada	2nd	17th	No top shows	0	18	£7.72	1B	£1.82	19%	81 Mbps
Select row	41	Seville	Spain	9th	14th	No top shows	0	15	£7.20	0.2B	£1.20	18%	37 Mbps
Select row	42	Kyoto	Japan	62nd	22nd	No top shows	0	32	£3.81	1B	£0.82	19%	41 Mbps
Select row	43	Gothenburg	Sweden	17th	4th	No top shows	0	13	£6.97	0.1B	£2.64	22%	97 Mbps
Select row	44	Aarhus	Denmark	4th	1st	No top shows	0	6	£10.38	21B	£2.53	21%	124 Mbps
Select row	45	Mexico City	Mexico	35th	75th	Many shows	2	100	£6.42	1B	£0.27	13%	27 Mbps
Select row	46	Marseille	France	17th	22nd	Rarely shows	0	21	£8.16	6B	£1.63	13%	88 Mbps
Select row	47	Manchester	United Kingdom	9th	27th	Rarely shows	0	13	£6.96	7B	£1.99	20%	41 Mbps
Select row	48	Porto	Portugal	4th	15th	No top shows	0	5	£6.01	2B	£1.29	9%	72 Mbps
Select row	49	Perth	Australia	4th	19th	Rarely shows	0	15	£7.67	4B	£2.30	16%	86 Mbps
Select row	50	Ottawa	Canada	2nd	17th	No top shows	0	24	£7.51	1B	£2.18	19%	81 Mbps
Select row	51	Osaka	Japan	62nd	22nd	No top shows	0	61	£3.81	2B	£1.19	19%	41 Mbps
Select row	52	Birmingham	United Kingdom	9th	27th	Rarely shows	1	23	£5.97	4B	£2.39	20%	41 Mbps
Select row	53	Palma de Mallorca	Spain	9th	14th	No top shows	0	10	£6.87	0.3B	£1.63	18%	37 Mbps
Select row	54	Athens	Greece	35th	32nd	No top shows	0	14	£6.87	2B	£1.03	13%	70 Mbps
Select row	55	Bangkok	Thailand	51st	79th	Rarely shows	5	30	£4.45	7B	£0.98	21%	40 Mbps
Select row	56	Sao Paulo	Brazil	35th	94th	Many shows	3	100	£5.99	9B	£0.71	13%	44 Mbps
Select row	57	Prague	Czechia	48th	34th	Many shows	0	31	£7.09	1B	£1.26	15%	53 Mbps
Select row	58	Boston	United States	35th	44th	Rarely shows	4	15	£9.39	8B	£1.88	21%	77 Mbps
Select row	59	Toulouse	France	17th	22nd	No top shows	0	11	£7.73	2B	£1.55	13%	88 Mbps
Select row	60	Glasgow	United Kingdom	9th	27th	Rarely shows	0	13	£5.97	2B	£2.48	20%	41 Mbps
Select row	61	Linz	Austria	13th	12th	No top shows	1	5	£7.73	0.8B	£2.23	16%	79 Mbps
Select row	62	Nantes	France	17th	22nd	No top shows	0	7	£8.59	0.8B	£1.46	13%	88 Mbps
Select row	63	Munich	Germany	9th	19th	Many shows	0	34	£8.59	2B	£3.18	17%	57 Mbps
Select row	64	Strasbourg	France	17th	22nd	No top shows	0	6	£8.59	0.9B	£1.55	13%	88 Mbps
Select row	65	Rennes	France	17th	22nd	No top shows	0	5	£8.59	0.6B	£1.55	13%	88 Mbps
Select row	66	Lyon	France	17th	22nd	No top shows	0	12	£8.59	5B	£1.72	13%	88 Mbps
Select row	67	Salzburg	Austria	13th	12th	No top shows	0	6	£8.50	0.6B	£2.15	16%	79 Mbps
Select row	68	Warsaw	Poland	133rd	31st	Lots of shows	0	38	£5.77	1B	£0.85	13%	47 Mbps
Select row	69	Graz	Austria	13th	12th	No top shows	0	7	£7.73	0.4B	£2.32	16%	79 Mbps
Select row	70	Istanbul	Turkey	121st	65th	No top shows	1	200	£4.34	26B	£0.29	17%	33 Mbps
Select row	71	Cape Town	South Africa	35th	97th	No top shows	0	109	£3.30	3B	£0.82	19%	78 Mbps
Select row	72	Innsbruck	Austria	13th	12th	No top shows	0	3	£7.73	0.2B	£2.41	16%	79 Mbps
Select row	73	Leipzig	Germany	9th	19th	No top shows	1	14	£6.87	1B	£2.58	17%	57 Mbps
Select row	74	Milan	Italy	51st	13th	Many shows	0	30	£8.59	12B	£1.89	9%	48 Mbps
Select row	75	Stuttgart	Germany	9th	19th	No top shows	0	14	£8.59	4B	£2.36	17%	57 Mbps
Select row	76	Geneva	Switzerland	2nd	3rd	No top shows	0	5	£13.38	0.4B	£2.68	19%	93 Mbps
Select row	77	Naples	Italy	51st	13th	No top shows	0	20	£6.87	2B	£1.12	9%	48 Mbps
Select row	78	Belfast	United Kingdom	9th	27th	No top shows	0	7	£6.91	1B	£2.53	20%	41 Mbps
Select row	79	Jerusalem	Israel	29th	22nd	No top shows	0	21	£11.45	2B	£1.27	17%	33 Mbps
Select row	80	Rome	Italy	51st	13th	No top shows	2	32	£8.59	3B	£1.29	9%	48 Mbps
Select row	81	Frankfurt	Germany	9th	19th	No top shows	1	17	£7.73	5B	£2.92	17%	57 Mbps
Select row	82	Tel Aviv	Israel	29th	22nd	No top shows	0	10	£11.88	0.6B	£1.17	17%	33 Mbps
Select row	83	Auckland	New Zealand	4th	25th	Rarely shows	0	36	£7.11	2B	£1.88	2%	66 Mbps
Select row	84	Christchurch	New Zealand	4th	25th	No top shows	0	9	£7.11	0.2B	£1.32	2%	66 Mbps
Select row	85	Palermo	Italy	51st	13th	No top shows	0	16	£7.73	3B	£1.20	9%	48 Mbps
Select row	86	Turin	Italy	51st	13th	Rarely shows	0	21	£8.59	0.3B	£1.46	9%	48 Mbps
Select row	87	Kalkutta	India	43rd	122nd	No top shows	0	107	£2.83	8B	£0.47	23%	43 Mbps
Select row	88	Bologna	Italy	51st	13th	No top shows	0	10	£7.30	0.08B	£1.29	9%	48 Mbps
Select row	89	San Francisco	United States	35th	44th	No top shows	2	22	£9.38	4B	£2.33	21%	77 Mbps
Select row	90	Bern	Switzerland	2nd	3rd	No top shows	0	8	£13.38	0.5B	£3.17	19%	93 Mbps
Select row	91	Florence	Italy	51st	13th	No top shows	0	8	£8.59	1B	£1.29	9%	48 Mbps
Select row	92	Basel	Switzerland	2nd	3rd	No top shows	0	4	£14.28	0.8B	£3.21	19%	93 Mbps
Select row	93	Venice	Italy	51st	13th	No top shows	0	6	£7.73	2B	£1.72	9%	48 Mbps
Select row	94	Budapest	Hungary	84th	55th	Rarely shows	1	44	£6.24	2B	£0.78	8%	48 Mbps
Select row	95	Kuala Lumpur	Malaysia	188th	57th	No top shows	3	39	£3.38	4B	£0.52	23%	48 Mbps
Select row	96	Zurich	Switzerland	2nd	3rd	Rarely shows	0	9	£14.72	1B	£3.93	19%	93 Mbps
Select row	97	Gdańsk	Poland	133rd	31st	No top shows	0	11	£5.44	0.4B	£0.92	13%	47 Mbps
Select row	98	Doha	Qatar	191st	54th	No top shows	0	53	£5.34	7B	£0.43	1%	183 Mbps
Select row	99	Denpasar	Indonesia	159th	110th	No top shows	0	21	£2.58	0.7B	£0.36	21%	23 Mbps
Select row	100	Cairo	Egypt	191st	109th	No top shows	0	100	£3.80	4B	£0.25	14%	26 Mbps

*Position on a country level as per the Spartacus Gay Travel Index 2023. Dual assignments were possible during the ranking.

**Position on a country level as per the UN Gender Development Index 2021/22

To determine the cities that are the most appealing to generation Z (Gen-Z) travellers, 100 cities around the world were selected. The selection process gave preference to cities that are relevant for city breaks and as travel destinations.

Data according to the ten following criteria were researched for each city. The criteria were selected based on their relevance to the so-called generation Z – the segment of the population born between 1996 and 2012.

Queer-friendliness: The acceptance of queer people in a particular city shows its inclusion and tolerance, core values for many members of generation Z. The queer-friendliness of the countries studied was taken from the 2023 edition of Spartacus Gay Travel Index. The study is an annual review of the queer-friendliness of various nations based on 17 criteria. The data is reflected in the positioning within the Gay Travel Index’s worldwide ranking. In this assessment, the closer to first place, the more queer-friendly the nation.

Gender equality: Gen-Z values equal opportunity and gender equality. The United Nations Gender Development Index 2021/22 serves a scale for these values in this study. The data shown reflects the position of the respective nation in the index. The closer a nation is to first place, the more gender equality it has.

Top concerts: Live music and concerts rank among the most utilised cultural offerings by Gen-Z. The presence of popular musical artists and bands is a sign of the cultural relevance and liveliness of a city. Five relevant top artists and bands were selected for this study and a check was made to see whether they played in the respective city on their last or current tour. If they had already been announced, future shows were also taken into consideration. The top artists studied were Taylor Swift, Harry Styles, Beyoncé, The Weeknd and the band BTS. The artists were also selected because they are currently or have recently been on a world tour.

E-sport Events: Gaming is a fundamental pastime of young adults. For this reason, the number of well known e-sport events was studied per city. Only those gaming events deemed the most popular and most frequently visited by the E-Sport Earnings gaming platform were evaluated.

Veggie food spots: Gen-Z values sustainability. Thus, it is no wonder that it is a generation in which an above average number of people are vegetarians or vegans. An especially large number of food spots with exclusively vegetarian or vegan menus reflect the orientation of a city toward sustainable and environmentally aware values. The number of vegetarian and vegan food spots was determined with the aid of entries in Google Maps and Open Street Views. The actual total may differ.

Fast food menu: Young travellers often only have a small budget for meals – in such cases, fast food can be a cost-effective, trusted and popular option. Within the scope of the study, the average price of a burger meal at an international fast food chain was determined by Numbeo using user-generated data.

TikTok views: The social network TikTok is the most popular app among the generation Z crowd. This is where interests, trends and hip places are most likely to appear. The high number of views indicate that a city is particularly popular with and relevant to Gen-Z. The views that accrued behind the respective city hashtags, such as #berlin, #atlanta or #seoul, were determined using the TikTok Creator Center. Only views in the last twelve months were assessed.

Public transportation tickets: Young adults often travel on a low budget. In addition, Gen-Zers also prefer to use public transportation in order to keep their ecological footprint small. The costs for public transportation should therefore be low in order to make it appealing to this target group. The prices for a single ticket on local public transportation were determined by Numbeo with the aid of user-generated data.

Mobile payment methods: Gen-Zers are digitally inclined and they value quick, convenient contact-free payment methods, preferably using their mobile telephones. Acceptance of mobile payment methods is an indicator of the technical advancement of a city. The percentage of the country’s population that uses contact-free payment methods via smart phone for Mobile POS payments was taken from Statista Market Insights. The higher the percentage, the more widespread the option of paying by smart phone.

Data Speed: High-speed mobile data is very important for Gen-Zers because they rely on apps and online services to a great extent. The average speed in Mbps of mobile data at the country level was taken from the Speed Test platform.

The data for the results were standardised on a point scale from 0 to 100 in order to be able to compare the results of all the cities in the study. The city that was the most convincing in terms of the respective influencing factor received 100 points. The city that was the least convincing in terms of the respective influencing factor received 0 points. All of the other cities received scores corresponding to their results between 0 and 100.

The overall evaluation resulted from the sum of all of the standardised evaluation results in two clusters. The first cluster describes the general situation in the city and includes the factors queer-friendliness, gender equality, public transportation tickets and mobile payment methods. The second cluster describes the popularity and the attractions of the city and includes the factors TikTok views, data speed, top concerts, e-sport events, fast food menus and veggie food spots.

The total of the standardised evaluation results was standardised in each cluster on a point scale from 0 to 100. The total then yielded the final list of rankings. The city with the most points takes first place in the rankings – in this case, Seoul. A relevant normalisation formula was used for the standardisations.

The study was conducted in September 2023.

A new generation of travellers is ready to go

What does a city have to have in order to win the hearts of Gen-Zers? Well, diversity and equal rights are at the top of the list. The 16 to 27-year olds of generation Z value all locations where they can live their lives under their true identity and without prejudice. High levels of queer acceptance and gender equality are not compromises, but must-haves.

For the youngest travellers, constant connectivity is indispensable – they rightfully require that their favourite apps function around the world. Destination cities with fast mobile Internet and digital payment options are especially appealing to them.

Affordable public transportation? Yes, please! As at home, Gen-Zers are eco-friendly and thrifty when travelling. As with preceding generations, the budget of these young adults is limited – being able to eat cost-effectively is a decisive factor in choosing a travel destination. This can be vegetarian or vegan: culinary innovations such as bubble tea and egg-drop sandwiches are very popular with young foodies.

Visiting museums and monuments? Perhaps some other time … For culture, the youngest generation of travellers prefers live concerts and action-packed events dealing with all things gaming and e-sports. Linking a city break with a concert by their favourite artist or playing the hottest game with like-minded individuals in an exciting location, is currently much more seductive than a visit to the Louvre, Buckingham Palace or the Museum of Modern Arts.

1. Seoul, South Korea

Seoul is the top travel destination for generation Z. This city offers everything that appeals to young adults: K-Pop, lively nightclubs, affordable prices, gaming cafes and e-sport stadiums. The technology is first-rate, with high-speed mobile Internet and widespread digital payment options. From a culinary standpoint, Seoul is a paradise with a large selection of dishes, from bibimbap to street food. There are also many options here for vegetarians and vegans. Seoul combines tradition and innovation and gives Gen-Z travellers the opportunity to experience Korean pop culture and to enjoy the hospitality of South Korea. In short, Seoul is the ideal travel destination for young adults.

Flights to Seoul

2. London, United Kingdom

The absolute must-visit city in Europe for Gen-Z is currently London. Things are really buzzing here, with lively concerts, hip food spots, cosy gaming cafes and the biggest e-sport events. In London, you can really pay anywhere with your smart phone - whether it is for underground tickets or in a popular cafe on the corner. Even street artists have recognised the digital trend and will gladly accept cash-free payments. London makes life super easy and convenient for Gen-Z travellers. The bonus: Nearly all top artists and bands make a stop in London during their world or stadium tours - the city vibrates with energy and entertainment.

Trains to London

3. Los Angeles, USA

Los Angeles in the USA is a paradise for generation Z. It has long been the case that everything is no longer about Hollywood stars and films here. The city is a hub for e-sports contests, with a minimum of 18 big events every year. A trip to Los Angeles is an incomparable experience: In addition to gaming events there are delicious food spots, exciting night-life hot spots and, of course, the classic Hollywood attractions, such as tours of the Warner Brothers or Disney sets and a walk along the Hollywood Walk of Fame. The city offers the perfect mix of digital innovation and traditional glamour that Gen-Z travellers are so enthusiastic about.

Flights to Los Angeles

4. Paris, Frankreich

The city of love has re-invented itself for generation Z. The Louvre and Montmartre might be out, but Paris continues to attract young travellers with its cultural diversity. No world-class artist would miss a stop here while touring, whether it be in a small club or in the Stade de France. Like no other city, Paris connects Gen-Zers with the generations of their parents and siblings who also love Paris. During the day, you can explore art and history together and then, in the evenings, you can all dine in popular bars and restaurants. The culinary diversity ranges from classic French cuisine to international fusion dishes. Thus, Pairs is the ideal travel destination for young and experienced travellers alike.

Trains to Paris

5. Peking, China

Beijing is the ideal travel destination for Gen-Z adventure-seekers who would like to learn more about the rising super power China. Here it is not about the classic sights, but about the culture of a nation that is becoming ever more influential on the world stage. A rich history and the post-modern world melt into one in Beijing. Historic sites such as the Forbidden City embody the fascinating past while high-tech gaming entertainment and futuristic architecture represent the innovative future. This city not only offers an insight into Chinese culture but also into the global trends of tomorrow. Beijing is a lively bridge between the old and new worlds and is therefore an indispensable travel destination for young explorers who are curious about the unknown.

Flights to Beijing

The Top Travel Destination: Seoul in South Korea offers everything that the hearts of Gen-Zers desire

The exciting metropolis of Seoul in South Korea has the most state-of-the-art things to offer to the digitally adept Gen-Z travellers. Thanks to K-pop and K-drama series, this far eastern country is currently not just totally trendy among teenagers and young adults, it is even considered the most appealing travel city for generation Z according to an evaluation of ten criteria based on the requirements and interests of 16 to 27-year olds.

K-pop fans can smile because Seoul is well known as the epicentre of their favourite genre of music. In the lively Gangnam quarter, night turns into day. Countless clubs and bars are
waiting to be discovered. At £4.73 for a fast food dinner and around £0.76 for a train ticket, Seoul is one of the cities with especially affordable prices – ideal for the small budget of young adults.

For gaming nerds, a small paradise also awaits them in Seoul. The city not only has its own e-sports stadium, but also has more than a hundred gaming cafes on almost every corner. At least six of the world’s biggest gaming events and e-sport contests take place in Seoul.

Also in terms of technology, Seoul is way ahead. Fast mobile Internet? Of course! In this city, everyone enjoys a minimum of 125 Mbps. Mobile payment methods are available almost everywhere, particularly in the smart konbinis – Seoul’s 24-hour convenience stores.

For young foodies, Seoul is a dream come true: From bibimbap and kimchi to the wildest street food creations, you can have a wild culinary celebration. Vegans can find a minimum of 181 vegetarian or vegan food spots, as any analysis of the gastronomic map of the city will show.

Seoul is a dream destination and unique interplay of tradition, innovation and current attitudes. Here you can experience the hottest trends, experience Korean pop culture up close and enjoy the hospitality of South Korea to the full extent. Seoul is thus without doubt the city that offers exactly what young travellers are currently looking for.

Dubai: The favourite on TikTok

With more than 74 billion views, no other city is as popular on TikTok as Dubai in the United Arab Emirates. This city is the favourite of generation Z on social media and it leaves the dream destinations of older generations such as New York City (39 billion views) or Paris (44 billion views) lagging far behind.

Dubai appeals to Gen-Z because it offers an impressive mix of modern architecture, shopping and action-packed offerings such as indoor skiing and leisure parks. The city is also a technology hub with high-speed Internet and advanced mobile payment options. Some downsides to Dubai are of course the uncertain conditions for queer persons and the comparatively high prices.

Top Cities for Gen-Z in the United Kingdom

In our global Gen-Z Travel Ranking, London secures an impressive second place. Among all the cities surveyed in the United Kingdom, the city has the greatest potential to captivate young travelers. London is recognized nationally and internationally as a hotspot for innovation and creativity and is often at the forefront when it comes to exploring new fashion and food trends.

Other cities in the country, such as Edinburgh (28th place), Cardiff (32nd place), Manchester (47th place), Birmingham (52nd place), Glasgow (60th place), and Belfast (78th place), cannot compete with London in terms of diversity and attractions for the new generation. In the Gen-Z Travel Ranking, particularly Birmingham, Glasgow, and Belfast rank lower and therefore have less to offer for young travelers.

Top stars like Beyoncé, Taylor Swift, or Harry Styles also visit Edinburgh and Cardiff, but none as consistently as London. None of the surveyed stars skip London on a world tour. Among all artists, Harry Styles performs most frequently in the United Kingdom. The only city he has skipped so far is Belfast.

In the gaming and esports realm, London is the epicenter, while Cardiff, Manchester, and others offer fewer activities in this regard. London hosts a minimum of 14 international esports competitions and events each year, making it one of the world’s largest gaming hotspots.

The attractiveness of cities in the United Kingdom is also hindered by a relatively slow mobile internet connection and limited availability of digital payment options. Gen-Z no longer tolerates this!

London impresses on TikTok with a whopping 44 billion views and undoubtedly ranks among the global favorites for Gen-Z online. In comparison, Birmingham, Edinburgh, and the other surveyed cities sometimes achieve less than two billion views on TikTok, with Manchester’s community being particularly active with about 7 billion views.

Top artists primarily go to London or Los Angeles for concerts

Concerts are extremely beloved among Gen-Zers. Gen-Z grew up in a heavily networked and digital world in which music is easily accessible. Live concerts offer a unique opportunity to experience music close up and to share genuine emotions with like-minded individuals – an experience that young people had to forgo during the Corona pandemic and which is just now being made up for.

Many great artists and bands are currently or have recently been on a world tour. They visit many cities during such tours, but none as consistently as London and Los Angeles. All of the top stars studied – Beyoncé, BTS, Harry Styles, Taylor Swift and The Weeknd – have played in both cities during their international tours.

Queers are relatively safe in Copenhagen, Vancouver, Geneva and Lisbon

Safety, acceptance and freedom are of essential importance for queer travellers. Young queers have fewer worries in countries like Denmark, Canada, Switzerland or Portugal. Cities such as Copenhagen, Vancouver, Geneva and Lisbon are among the safer cities for the LGBTQA+ crowd, with popular homosexual and queer quarters for making one’s holiday or meeting like-minded people.

Unfortunately, not all travel destinations are so liberal-minded and hospitable. In Europe, in more than any other country, the situations in Poland and Hungary are the most worrisome. Discriminatory laws and a lack of acceptance make these places unsafe destinations. Other difficult travel destinations for openly queer travellers are Cairo in Egypt, Doha in Qatar and the allegedly so modern Dubai in the United Arab Emirates.

Top 3 Gaming Paradises: Los Angeles, London, Berlin

Gaming is an absolute must for generation Z. In a mostly virtually networked world of multi-player online games, e-sport events offer a unique opportunity to take risks in their favourite game up close with others. No city attracts e-sport fans as consistently as Los Angeles. The pulsing heart of gaming, with a minimum of 18 big tournaments, which are played out in front of an enthusiastic audience. Everything is a gamble – from Fortnite and FIFA to Minecraft.

In Europe, gamers will find the big e-sport events more in London or Berlin. London hosts approximately 14 events and tournaments, whereas around 11 big events can be found in Berlin, among these the League of Legends Championships and Dota 2 Major Tournaments.

Mumbai and Istanbul are a dream come true for vegan foodies

Mumbai is a genuine dream destination for vegetarian and vegan foodies. The city spoils locals and visitors with around 600 different restaurants and street food stands with purely vegetarian fare. Every bite between Pav Bhaji and Pani Puris is an adventure in taste.

The European alternative to Mumbai is Istanbul. The analysis resulted in a minimum of 200 vegetarian and vegan food spots in the city. Istanbul enchants visitors with its rich selection of vegetarian mezze dishes and delicious vegetable kebabs.